Defining Sustainability

Sustainability was very simply defined by the United Nations as "meeting the needs of the present without compromising the well-being of future generation". We have found this to be the best way to describe sustainability; however, one might ask how we can achieve this, and our answer to this would be, without giving up any of the three fundamental pillars: environmental protection, social development and economic growth.

We intentionally placed environmental protection first because as we always say and will always say, without the planet none of us will cease to exist. For us to be sustainable, we continually have to develop ways to maintain the quality of life that we all enjoy without contributing to the consumption of nonrenewable resources or production of pollutants. Sustainable living is finding responsible ways to live in the present, that protect the Earth for future generations.

Imagine a world in which every business puts the environment and planet first in the product or service it offers, the imminent danger of climate change will never be up for discussion. Going forward, we hope individuals and businesses alike, place sustainability at the heart of everything they do. 

WAFE and Sustainability

We created WAFE to be a symbol of sustainable living. Our vision is to inspire and encourage communities globally to live environmentally friendly lifestyles through the services and products we provide.

Our mission currently is to reduce environmental pollution caused by plastic through our eco-friendly household products. Plastic is the most widely used material in the world due to its great variety of forms, making it one of the major causes of environmental pollution. We continually work towards our vision in which all of the materials used in each of our products, have the same functionality as plastic but sourced from renewable and sustainable materials. Cost of achieving this has always been the challenge; however, we believe that as technology keeps advancing, our vision gets closer to becoming a reality. 

There is now an increased demand for resources such as energy, food and water all around the world, which means that developing sustainable resources is critical to protect the environment for future generations. 

We believe that using suppliers that align with our core values is essential. Suppliers are hand-selected and vetted based on their current procedures & protocols that help reduce their environmental impacts through their business operations.

In summary, we created WAFE becasue we wanted to play our part in restoring the balance the planet urgently needs, which unfortunately comes at a cost due to the high price of using alternative plastic materials. However, we maintain that our purpose is to change the world for the better rather than putting profits first. We hope this instils confidence in our customers with regards to how we address sustainability within business operations.

How can we, as individuals, become sustainable?

We find that there are a countless number of ways we can become more sustainable but we group these into three main categories;

• Our consumption habits
• Waste management
• Social awareness

We recently wrote a blog which covers our consumption habits and how they are the leading cause of climate change. The food we eat, the products we buy, the type and size of cars we drive, the amount of energy used to heat our homes, all form part of our consumption habits. Turning our purchasing power, i.e. what we spend our money on, towards ethical companies that operate with a focus on sustainability is what we try and adopt.

Our efforts to reduce waste go a long way to help reduce our carbon footprint as well as environmental pollution. So, we need to try as much as possible to remember the 3 R's - REDUCE, REUSE and RECYCLE. 

Imagine a world in which every business puts the environment and planet first in the product or service it offers, the imminent danger of climate change will never be up for discussion. Going forward, we hope individuals and businesses alike, place sustainability at the heart of everything they do. 

WAFE and Sustainability

We created WAFE to be a symbol of sustainable living. Our vision is to inspire and encourage communities globally to live environmentally friendly lifestyles through the services and products we provide.

Our mission currently is to reduce environmental pollution caused by plastic through our eco-friendly household products. Plastic is the most widely used material in the world due to its great variety of forms, making it one of the major causes of environmental pollution. We continually work towards our vision in which all of the materials used in each of our products, have the same functionality as plastic but sourced from renewable and sustainable materials. Cost of achieving this has always been the challenge; however, we believe that as technology keeps advancing, our vision gets closer to becoming a reality. 

There is now an increased demand for resources such as energy, food and water all around the world, which means that developing sustainable resources is critical to protect the environment for future generations. 

We believe that using suppliers that align with our core values is essential. Suppliers are hand-selected and vetted based on their current procedures & protocols that help reduce their environmental impacts through their business operations.

In summary, we created WAFE becasue we wanted to play our part in restoring the balance the planet urgently needs, which unfortunately comes at a cost due to the high price of using alternative plastic materials. However, we maintain that our purpose is to change the world for the better rather than putting profits first. We hope this instils confidence in our customers with regards to how we address sustainability within business operations.

Lastly, change starts from becoming more aware of a problem that requires a solution. In this case, climate change and plastic pollution is the problem, while the answer lies with living more sustainable lifestyles. 

So keep raising the awareness of the problem the planet faces, whilst, making little changes in your buying choices. Small positive changes turn into good habits that add up, which ultimiately makes a huge difference when aggregated over thousands of people.