WAFE Story

Welcome to our journey! 🙂 I'm excited to unveil the remarkable story behind WAFE, our labor of love and dedication. Allow me to guide you through a journey fuelled by a profound desire to leave a lasting, positive imprint on our world.

Tobi and Harvey, united in friendship since our days at Loughborough University, have shared an incredible journey together. Despite our distinct personalities, our shared vision of a better world has always been our guiding star.

In 2018, this bond led us to evolve our friendship into a dynamic partnership, founding WAFE (originally Biovita). Driven by an essential question - How could we innovate to best serve people and our planet? - we embarked on a mission to find meaningful answers.

Our research soon led us to a critical global issue: plastic pollution and its devastating impact on our environment. The shocking longevity of plastic decomposition and its ubiquitous presence, from offices to supermarkets, opened our eyes to a crisis that was right before us.

The turning point came when we witnessed the heart-wrenching effects on our oceans and marine life. Images of marine creatures suffering due to plastic ingestion were a call to action we couldn't ignore.

We realised that plastic had stealthily woven itself into the fabric of everyday life. It was then we understood our mission: to innovate in the realm of kitchen accessories, aiming to combat plastic pollution. After all, the essence of life revolves around food, which is ironically the primary domain of single-use plastics. 

Thus, WAFE was born - an acronym for Water, Air, Fire, Earth - epitomising our commitment to sustainable living and minimal waste for a healthier environment.

We invite you to join us on this vital mission. Together, let's strive for impactful change and foster a legacy of environmental stewardship for future generations!