5% of our profits go towards KIDS against PLASTIC

WAFE Story



So, you’re probably wondering how this all began? This is our story…


WAFE (formerly known as Biovita) was founded by the 2 of us in 2018. By ‘US’ I’m referring to myself, Harvey and my good friend Tobi. We are two very close friends that happened to meet each other over 10 years ago whilst studying at The University of Loughborough. Although in many ways we are polar opposites, we are also very similar in a lot of ways such as our competitive natures, our will and determination but mostly the desire to leave a legacy for creating positive change in the world, which will continue long after we are gone.

The decision was made that we should go into partnership, but the real question we asked ourselves was how we can better serve our planet, the people and all other living organisms that call Earth its home and so the research phase begun. After months of research, trying to pinpoint how we could make an impact through keeping up with current affairs, we started to see a growing concern around plastic pollution and the effects it was having on our planet.

One of the first things we found was the time it takes for plastics to decompose. The realisation that it takes hundreds if not thousands of years for plastic bottles, utensils, bags and other forms of packaging to decompose was frightening. The worst part is you start noticing how much single use plastic we use in a day ourselves but even the people around you! In the work place, on the streets, supermarkets, we have become so reliant on single use plastic we are literally drowning in plastic…its everywhere!

When we looked in more detail regarding the effects plastics are having on the environment that’s when it really hit home. The impact it has on our oceans, in particular the marine life. Images of deceased Whales being washed ashore with stomachs full of plastic debris, smaller fish confusing plastic bags for jelly fish and ingesting them but even fresh fish being served at restaurants containing plastic which we humans are ingesting! If that wasn’t enough, we came across a frightening statistic that suggested by 2050 there will be more plastic in our oceans than fish! Considering 70% of the earth’s surface is made up of ocean, that’s an astonishing amount of plastic that’s not going anywhere! It felt like we were getting closer to finding our true calling.

Before we made any decisions, the first step we took was to really assess how reliant we as individuals are on single use plastics and what particular types of plastics we use in our day to day lives so we could understand where the plastic was coming from.

With all this information and knowledge we had gained through our research and observation. The only conclusions we could draw was that we have all become so accustomed to single use plastic that it had now become second nature. The cost effective nature of the material combined with its practical uses, durability and our addiction to consumer goods and that’s when it hit us! Almost without realising, we knew how we could make a difference. We wanted to provide premium and uniquely designed homeware to replace, popular, everyday plastic goods, to encourage the adoption of biodegradable, reusable and 100% recyclable alternatives to secure the future of our planet for generations to come! In addition to this we wanted to shine a light on the issues associated with single use plastics whilst educating and promoting the adoption of a sustainable lifestyle. Ever since that day, our blood sweat and tears have all been directed into creating WAFE and we will continue to fight for the change we seek but most importantly the change the place we call home requires!

We want to make WAFE our legacy, not only for us, but for you and for those that will be here long after we are. We want the generations to come to know that, it was our generation that took a stand and made the all-important changes required to live within our means that ensured our planet could continue to nurture them in the ways it nurtured us and those that were here before us.

We’re two individuals willing to do whatever it takes to change this world for the better through commitment and consistency. Without commitment, you will never get started, without consistency, you will never finish!